1. MAKEUP FOR PHOTOS IS NOT THE SAME AS MAKEUP FOR REAL LIFE
As I scroll through Twitter, Facebook, Snapchat or Instagram, I see influencers recommending products which they describe in very flattering terms, only to read further and realise that they have not even opened the items let alone tested them out. Makeup and beauty brands send out a shocking amount of free products to a shocking amount of people (which we pay for in the cost of these same products on the high street). I am lucky enough to even receive some items myself, but am careful to give honest reviews and to make it clear that I did not spend my own money on the products. It seems so clunky, obvious and boring to me when a brand sends out the same package to a huge list of people and my social media feed becomes an endless string of carbon-copy photos. It doesn't entice me to buy that product, but actually makes me rush past those posts in irritation.
6. THE SAME STYLES DON'T WORK FOR EVERYONE